We want to know how smart TV OS providers help sell television sets based on user experience rather than screen size, price, picture and sound quality. We explore their role in guiding consumers across the streaming universe and ask what more they can do to help national broadcasters stand out, whether through content curations, platform partnerships (with services like Freely) or support for DVB-I. What more can they do to grow FAST viewership in Europe? This event considers the role for connected TV (including smart TV) OS platforms as partners to subscription services, and whether they can compete with telcos and Pay TV operators as app bundlers and discounters. We want to know how smart TV OS providers help content owners and OEMs grow their advertising revenues, so we are exploring advertising innovation on these platforms.