This panel explores ways to increase TV audiences and revenues in the face of hyper-competition, and opportunities to cut costs without reducing headcount, including by using AI. We are looking for new distribution partnerships that deliver win-wins, so consider synergies when content owners (like broadcasters, channel groups and studios) partner with platforms (like Pay TV, Smart TV-OS, video sharing platforms and social media) or global streaming services (like SVOD). We want to know how TV companies maximise engagement with younger viewers and if they need to steal attention share from video sharing platforms and social media to achieve this. What is the role of algorithms, content discovery, content diversity and marketing when seeking more viewing hours?