This presentation addresses the future role and unique value-add for Pay TV platforms, and how they can grow revenue. How do they maintain their status as primary aggregator and ‘first screen to visit’ if Smart TVs host the same apps and major SVOD services start to aggregate local broadcaster streaming? We want to know if any new video services could command an additional fee, and where Pay TV platforms can generate B2B revenues. What ‘adjacent’ services could Pay TV operators move into, drawing on their many strengths?