This conversation considers the next steps in super-aggregation and new ways to engage and monetise subscribers. It asks how operators can integrate short-form content in their UX and how they work with short-form publishers to monetise it. We explore the relationship between platform operator and content partners that ensures content is surfaced on merit based on popularity and personalisation. What does this require in practice? You will hear about the potential for the Pay TV set-top box to become a commerce and engagement hub that promotes an operator’s digital ecosystem and products, plus partner services.