This presentation explores the potential for streaming services as aggregators that fulfil a similar function to traditional Pay TV, free-to-air platform operators and smart TV OS providers, presenting branded and curated content from multiple third-party media owners in one place. It explores the model in its various forms, from Prime Video Channels and YouTube TV to sports services like DAZN and OneFootball TV (which is characterised as a direct-to-consumer marketplace). Why does the TV distribution market, and why do consumers, need aggregators who are themselves found as apps inside aggregators?