A research firm draws on its extensive market forecasts to provide a complete picture of TV market values during the rest of this decade. The data includes total market value for linear and streaming TV combined, the trajectories for subscription, transactional and advertising revenues, linear and streaming market share and the advertising revenues for major global SVOD services, Smart TV-OS providers and FAST. This analysis includes views on how current market sizes could influence regulators when looking at TV industry M&A involving ad-supported TV companies, and whether they are likely to be sympathetic towards consolidation.