This presentation outlines ways for ad-supported TV providers to create new revenues against a backdrop of increased competition and CTV inventory supply. It addresses the opportunity to capture a greater share of performance and SMB budgets, including with interactive and shoppable formats. You will hear how TV companies can harness retail data partnerships to boost performance campaigns – and how retailers are looking for ways to expand their premium video inventory by working with – or even acquiring -- TV-OS providers. This discussion also considers the impact of home screen advertising on Smart TVs and whether Pay TV and streaming apps could do more to monetise their own user interfaces.