We look for ways to expand the market for addressable TV while simultaneously improving the effectiveness and efficiency of targeted campaigns. How much broadcast TV inventory can be addressable-enabled, and what technologies are making broadcast-addressable easier? What new consumer signals, including for preference or intent, can help us define and reach target audiences? We want to know how AI makes targeting more powerful, and how we help more brands match their CRM data with media owner first-party data. This panel explores developments in programmatic that support better targeting, and ways to make more live sports inventory available for programmatic targeting.