This presentation explores the reasons why leading broadcasters such as TF1 and France Télévisions are making linear channels (as well as on-demand content) available within global SVOD services (like Netflix and Prime Video respectively), and why global SVODs want these partnerships. It also considers deals that give broadcaster catalogues of various sizes their own branded presence in global SVODs (as with Atresmedia, ITVX and ZDF with Disney+). Are these outliers or the new normal? How do global SVODs compare to YouTube when seeking incremental audiences outside of owned-and-operated broadcaster streaming? ITVX provides ‘Taste of Disney+’ as part of their co-promotion, and we want to know whether other SVODs could gain value from branded curation within BVODs.