How do we drive consumers into Pay TV or FTA platform operator apps that sit amongst other apps on a Smart TV? What kind of consumers still want STBs and why? Can we reduce the cost of STBs further – and is it realistic to move application and UX rendering to the cloud? These are some of the questions addressed on this panel. We also investigate how a platform operator becomes the sovereign application, default UX and home screen on a Smart TV it has not developed itself. What are the opportunities and challenges associated with this Operator Smart TV implementation model, and what are the technologies that underpin it? Sky Glass is a private label Smart TV developed by a Pay TV operator using its own TV-OS, so what are the pros and cons of this approach? Finally, we investigate the role of CPE in supporting and presenting AI-powered applications in customer homes.