This panel asks how we prepare for more record-breaking digital audiences – especially live. We hear the latest advice on engineering for massively scalable video streaming and ensuring a top-class user experience. Is mABR ready for lift-off? Is DVB-NIP over satellite a viable CDN offload solution? How can CDNs become even more efficient? What other solutions will reduce bandwidth demands? We want to know how to operate a streaming platform at lower cost and whether media owners can harness managed tech services without sacrificing their unique differentiators. Is there an argument for small media owners to get out of the operations business to focus on content and marketing? We also consider use-cases for AI across streaming TV platforms and delivery networks.