This discussion considers the technology, policy and legal innovations that can shut down pirate streams before they undermine the business model for premium TV and especially live sport. Do governments appreciate the full danger to our high-value creative industry, or the breadth of criminal enterprise at the top of the piracy pyramid? What practical remedies offer a high short-term impact, and can the media industry target pirate service end-users, rather than just ‘suppliers’, without creating a consumer backlash?