Driven by the ambition to establish TF1+ as a go-to destination platform, TF1 Group is executing a bold multi-market expansion. Following a massive rollout in 22 French-speaking African countries during 2025, in addition to Belgium, Luxembourg and Switzerland, the Group is now optimising its reach through a seamless integration across all OTT and telco ecosystems—including a strategic distribution partnership with Netflix, starting in summer 2026. By evolving into a powerful content aggregator featuring prestige partners like Arte and Le Figaro, TF1+ is not merely scaling its footprint; it is creating a high-value environment for new audiences and advertisers alike, securing its position as the central hub of the digital video market. This discussion explores the strategy and the implementation.