This fireside asks how we prepare for more record-breaking digital audiences – especially live. We hear the latest advice on engineering for massively scalable video streaming and ensuring a top-class user experience, so expect discussions on CDN efficiencies, mABR, DVB-NIP, P2P, QUIC and more. We also want to know how to operate streaming platforms at lower cost, so consider the role for managed services (and whether media owners can harness them without sacrificing their unique differentiators). We also ask how AI can help scale services.