Emerging sports rarely fail because of a lack of passion. They fail because of fragmented distribution, limited visibility and weak fan retention. Dyn Media will show how a curated multi-sport OTT platform in the DACH region turns isolated niches into a shared, scalable community. You will hear how the company creates a single, coherent fan journey across Connected TV, mobile and web, allowing emerging sports to scale reach without losing community depth. Andreas Heyden will argue that Connected TV is becoming the primary space for sports communities, where lean-back viewing, shared rituals and data-driven personalisation reduce the need for second screens while measurably increasing engagement. Drawing on concrete learnings from handball, basketball and volleyball, the session highlights how rights holders can grow reach, retain data ownership and build sustainable monetisation.