In today’s fragmented CTV landscape, scaling TV testing without slowing innovation is a competitive advantage. In this session, Odido and FX Digital reveal how they transformed device testing into a scalable, automation-led Testing as a Service (TaaS) model.

Running 31,000+ automated tests per release across 29 devices with 90%+ automation coverage, Odido has increased release confidence, accelerated time-to-market and reduced operational overhead — while protecting the customer experience.

A real-world blueprint for operators looking to scale CTV quality without scaling cost or complexity.