In the UK, ufurnish.com brings together products from 100+ high street and independent retailers in one place. The platform has 12m active UK users and growing. Traditionally the business has used digital marketing, consumer exhibitions, awards community, social media and influencers for brand marketing but last year started investing in TV advertising. This is the story of how a new-to-TV advertiser is building a brand on this medium. Why did ufurnish.com decide it needed TV? How is it reaching its target market cost-effectively? What is the impact so far? We also hear advice on what new-to-TV advertisers need from TV to make the medium even more useful.