Hearst Networks, which owns the A+E brand and content, explains its strategy to maximise digital audiences across EMEA as a smaller, passion broadcaster. We hear why the primary focus for distribution is partnerships, such as the presence of the Crime+Investigation and HISTORY PLAY SVOD offers on Amazon Prime Video Channels. The supplementary role of D2C apps is also outlined. This conversation explores the technology strategy that underpins this model. We hear how smaller broadcasters can compete with large rivals using a ‘buy-not-build’ approach, and how cloud workflow efficiencies support the distribution of approx. 60,000 files a year to 50+ platforms. How do smaller broadcasters succeed in a streaming world without relying on owned-and-operated D2C destinations? Matt Westrup provides the answers.