European Pay TV operators are under pressure. Streaming platforms now serve over 200 million subscribers across the region, churn is rising, and owning premium sports rights is no longer the safety net it once was.

The US market is further along, and operators there are already fighting back. Comcast is running Multiview at 1,000+ streams per weekend across NFL, NBA, NHL and more. Not a pilot. Production, at scale.

In this session, Paul O'Donovan explores what European operators can learn from that playbook. How Multiview is one practical way to refresh engagement with your audience, compete on experience, and reduce churn without the platform rebuild you've been dreading.