Julie Mitchelmore is VP, Product and Commercial Partnerships and Regional Director for MENA at Hearst Network EMEA. With over a decade in senior executive leadership across the digital video and pay TV landscape, she is known for combining product strategy and execution with commercial deal-making to drive growth across multiple markets. Julie leads Hearst Network’s streaming product portfolio and FAST channel strategy, overseeing D2C, AVOD, SVOD, and FAST services. She has spearheaded the launch and expansion of key brands including Crime+Investigation Play and HISTORY Play on major partner platforms such as Amazon, Apple TV Channels, and YouTube Primetime Channels. Equally, Julie is responsible for the commercial partnerships and distribution strategy that underpin Hearst Network’s growth. She leads the commercial deals across all linear and digital affiliate platforms, securing and expanding distribution agreements, negotiating partnerships, and driving revenue performance across the region. Her commercial leadership has been central to scaling Hearst’s footprint and unlocking new opportunities with platform partners. Prior to Hearst, Julie spent 18 years at Sky, where she played a key role in bringing major platforms including Sky Q and NOW TV to market, experience that continues to shape her product-led, commercially grounded approach to building audiences and businesses.