Sarah has been at On Device for 9 years working across ad tech clients, media agencies, media owners and advertisers. She has extensive knowledge of measuring ad effectiveness and navigating the increasing fragmented/changing media landscape working in various roles in media Analytics, research, and training with focusing on both online and offline media.

Sarah has worked for 25 years+ in media research, previously working at Nielsen and ITV. She imparts her experience on others by mentoring women as they enter the ever changing world of brand measurement and ad effectiveness.