ATVI mission is to build a reliable reach for addressable TV across Europe, certifying TV sets against the HbbTV-TA specification, the only open specification enabling seamless (frame-accurate) ad replacement in linear broadcast TV

As linear TV viewing still represents about half of TV viewing in Europe, introducing addressable advertising in linear TV is a major opportunity to create incremental value in broadcast TV advertising, a market of 30 bn€ per year in Europe.

ATVI has established certification partnerships with leading TV manufacturing companies, creating the potential of quickly reaching several tens of millions of certified reachable TV sets across Europe.

Visit https://atvinitiative.com/