The Future of Media Canada

A new stage for Canada, built on a proven track record.

The Future of Media franchise has become one of Europe's fastest-growing meeting places for senior media decision-makers — and this September, it lands in Toronto for the first time.

In London, The Future of Media has grown into a gathering of over a thousand of the brightest minds from across the industry, returning to Kings Place on 3-4 November with speakers already confirmed from Omnicom Media, PMG, WPP Media, dentsu and Goodstuff, tackling the questions that define the UK market — from agency transformation to how media owners prove their value to brands.

In Manchester, the event has grown into the UK's leading gathering dedicated to the strategy, craft, effectiveness and business of media, with 600+ people from across the industry expected for its 17 September edition at the RNCM. Speakers from WPP Media, Wavemaker, McCann and Santander will debate whether AI makes planners better or just faster, and what it really takes to turn media investment into business growth.

And this November, the format launches in Paris for the first time too — after London and Manchester, The Future of Media enters the calendar of unmissable sector events, with 700 attendees and more than 50 speakers expected at the Pathé Palace to explore omnichannel and cross-media strategy across retail media, audio, DOOH/OOH, video, social and publishing.

Now it's Canada's turn.

The Future of Media Canada brings this same proven formula to 150 senior leaders from agencies, brands and media owners at The Carlu, Toronto, on 29 September — one focused morning examining the decisions shaping Canada's media ecosystem: the Canadian market and the global/local budget split, media effectiveness under financial scrutiny, AI, search and zero-click advertising, performance beyond the platforms, creators and the media plan, and the future of agencies.

From the team behind The Future of TV Advertising Canada and The Future of Media London, Manchester and Paris, this is where Canada's media leaders will define what's next.

Canada's media market is being reshaped by changing audience behaviour, global platforms, AI, new creator-led channels and growing pressure to prove the value of every media dollar.

The Future of Media Canada creates a new meeting place for the people making those decisions across agencies, brands, publishing, audio, OOH, video, cinema, data and technology.

This is where the industry can debate how to keep more media investment inside Canada, support local storytelling, protect media plurality and build a stronger, more sustainable Canadian media ecosystem.