Where Canada's media leaders define what's next.

Following the success of The Future of TV Advertising Canada, we're launching The Future of Media Canada. This new to market cross-channel conference for the Canadian advertising and media industry, will run alongside FTVA Canada on 29 September at The Carlu, Toronto.

We built FTVA Canada into the market's trusted home for conversations on TV and streaming. Now we're bringing that same rigour, relationships and reach to the wider media landscape, OOH, audio, publishing, adtech and data, for one focused morning.

BUILT ON A PROVEN MODEL. LAUNCHED FOR A BIGGER CONVERSATION.

Canada's advertising market is forecast to pass CAD $15 billion in 2026. Media owners across OOH, audio, video and publishing are all making the case for their share of brand and performance budgets, and the question of where Canadian media dollars go, and why, has never mattered more.

There's no independent, cross-channel media event answering that question in the Canadian market today. The Future of Media Canada fills that gap.

We know how to do this. FTVA Canada has already brought together the agency leaders, brand marketers and media owners who make these decisions. The Future of Media Canada extends that same trusted platform to the full media mix.

AGENCIES. BRANDS. MEDIA OWNERS. ADTECH. ALL IN ONE ROOM.

The Future of Media Canada brings together 150 senior decision-makers: agency planning leads, brand marketers, Canadian media owners and adtech leaders — with a majority of the room made up of agencies and brands, not just suppliers.

That's the model that's worked for FTVA Canada, and it's the model we're bringing here.

We're building The Future of Media Canada agenda now with sessions on media effectiveness, the creator and influencer economy, and performance investment in Canadian media. Sponsorship packages and speaker details will be announced in the coming weeks.

Register now to secure your place at our inaugural event.