As VP of Sales for Canada at Broadsign, the world’s largest independent Digital Out-of-Home (DOOH) SSP, Adam drives the company's regional media sales strategy with a focused mission to accelerate programmatic DOOH adoption across the industry, partnering with Fortune 500 brands, top agencies, leading DSPs, and media owners.

Adam joined Broadsign following its acquisition of Campsite in 2019. Throughout his career, he has held key sales leadership roles across the digital, retail media, and broadcast television sectors, consistently delivering strong revenue growth across national, regional, and local accounts.