Caroline Breton is Managing Director of Involved Media Canada, where she leads the agency’s media strategy, planning and buying capabilities. She is passionate advocate for rigorous, insight-led planning and greater accountability. Caroline started her career in Montreal before moving to Toronto where she has held senior roles at UM, Starcom MediaVest and Mindshare. Prior to joining Involved Media she was SVP, Chief Client Officer at Carat, overseeing both Toronto and Montreal offices. Caroline also serves on the Vividata Board of Directors and the ICA Media Council, bringing a distinctly Canadian perspective to the evolving media landscape