As Chief Strategy Officer for OMD Canada, Shane focuses on helping brands attract genuine attention by re-centering brand and creative as key drivers of business growth. With over 25 years of experience spanning performance marketing, product strategy, and organizational innovation, Shane has consistently challenged conventional thinking to deliver measurable business impact. Prior to joining OMD, his career took him from scaling Dell into North America's largest eCommerce player and the #1 PC market-share leader, to taking Points International public on NASDAQ. Today, Shane partners with clients to cut through ambiguity and create stronger, more emotional brand connections through thoughtful planning, activation, and measurement. His award-winning work includes Cannes Lions Gold Awards for campaigns with Sick Kids and McDonald’s, and a Media Innovation Award for Sonnet Insurance.