Wade Kuiken-Rogers, Co-Founder and Managing Director, brings 15 years of experience leading Canada's digital advertising evolution. He has pioneered Connected TV and Total Video adoption in the Canadian market and helped advance programmatic video from a niche experiment into a mainstream media channel. Wade's career has consistently focused on spotting market shifts early, introducing new technology ahead of the industry, and challenging established conventions to get measurable results. He founded Avvivi to unify fragmented video measurement through a viewer-first intelligence platform. Built for smarter planning, activation, and optimization across total video and ever evolving by making video advertising more transparent and accountable