Agenda

Wednesday 5 November

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Hall One
New approaches to media:
Welcome
9:00 AM - 9:15 AM
Steve Scaffardi
Adwanted Group
Ad trends & 2026 outlook
9:15 AM - 9:30 AM
Sean Wright
Guideline
What is powering the next era of media and entertainment at Netflix?
9:30 AM - 9:45 AM
Damien Bernet
Netflix
Jack Benjamin
The Media Leader
How to channel your inner child: A rallying cry for creative courage over optimised conformity
9:45 AM - 10:00 AM
Tom Curtis
EssenceMediacom / WPP Media
How to create the perfect poster: 10 steps to make your audience double take
10:00 AM - 10:15 AM
Panel: If channels and funnels are dead, what replaces them?
10:15 AM - 10:45 AM
Louise Owen
UM London
Kelly Parker
WPP Media UK
Steve Ricketts
Publicis Media
John Moulding
The Media Leader
Cadi Jones
Index Exchange
Coffee & Networking
10:45 AM - 11:15 AM
The disruption and globalisation of media:
Winning the battle for performance marketing budgets
11:15 AM - 11:45 AM
Deborah Armstrong
The Walt Disney Company
Brett Aumuller
Sky
Rak Patel
Channel 4
Kelly Williams
ITV
Jack Benjamin
The Media Leader
The importance of local media for global brands
11:45 AM - 12:05 PM
Melda Simon
Little Fires
James Satterthwaite
L'Oréal
The story behind Ocean Outdoor's growth in international markets
12:05 PM - 12:25 PM
Stephen Joseph
Ocean Outdoor Group
Omar Oakes
oomph.
Panel: What actually makes global media planning work?
12:25 PM - 1:00 PM
Ruth Cartwright
Active International
Ross Sergeant
Allwyn
Gerry D'Angelo
McKinsey & Company
Omar Oakes
oomph.
Lunch
1:00 PM - 2:00 PM
The future of media:
Web 4.0 - Building Authority
2:15 PM - 2:35 PM
Sean Betts
OMG UK
Humans vs. machines: Who owns the future of media?
2:35 PM - 2:50 PM
Nishma Patel Robb
HERA and ex-Google Brand Chief
Marco Bertozzi
TheZoo.London
The AI Havent A Clue Podcast LIVE!
2:50 PM - 3:10 PM
George Butler
Bauer Media
James Chandler
IAB UK
Panel: What will the future agency look like?
3:10 PM - 3:45 PM
Dan Chapman
UM
James Longhurst
The Media Leader
Marcus Krzastek
Vayner Media
Genevieve Tompkins
Goodstuff
Natasha Wallace
Jellyfish
Hall Two
Media planning:
Audience, culture, responsibility
Theatre opens at 11am
9:00 AM - 11:00 AM
Welcome
11:10 AM - 11:15 AM
Sam Tidmarsh
Adwanted Events
The geography of Britishness: A deep dive into place and identity
11:15 AM - 11:30 AM
Julia Ayling
Mindshare
How giffgaff built sustainability and responsibility into its media planning
11:50 AM - 12:10 PM
Lisa Boyles
giffgaff
Ask the experts: Powering up media with data and insights on real people across the nation
12:25 PM - 1:00 PM
Emily Alcorn
Talon UK
Mike Cheetham
Diageo
Christian Taylor
December19
Anna Sampson