TV advertising investment is growing, with UK spend totalling £5.27 billion in 2024, up 3.8% year-on-year (Thinkbox). It comes at a time when investment in connected TV (CTV) in the UK is predicted to almost double by 2028 (IAB Compass).

In this masterclass we'll explore how you can make the most of your TV spend, with a focus on how data can supercharge strategic insights for your campaign. Across a group discussion with your peers and a session led by MiQ revealing new learnings from their new AI-powered technology, Sigma, we'll review how you can plan and execute effective strategies across linear and CTV advertising, and what AI tools are available to help you get a competitive edge. 

As a leader, your wellbeing sets the tone for your team and your organisation. In this practical and engaging session, NABS - the industry’s dedicated mental wellness charity - will guide you through key strategies to help you prioritise your own mental wellness while supporting those around you.

Join us for an open and constructive conversation designed specifically for senior leaders, where you’ll walk away with tools, insights, and renewed confidence to lead with clarity, care, and resilience.