Agenda

Tuesday 25 September, 2025

The Auditorium
Welcome
8:50 AM - 9:05 AM
Steve Scaffardi
Adwanted Group
Attention: A Newsworks Study
9:05 AM - 9:35 AM
Heather Dansie
Newsworks
Peter Field
Panel: Supercharging the media industry: What Northern businesses need to thrive
9:55 AM - 10:30 AM
Emma Slater
Wavemaker UK
Cameron Swan
Active International UK
Pete Coates
OMG Newcastle
Coffee & Networking
10:30 AM - 11:00 AM
How the new rulebook for search will change media forever
11:00 AM - 11:15 AM
Ben Wood
Hallam
What is the alternative in the era of platforms?
11:45 AM - 12:05 PM
Emma Cranston
Ozone
Jack Benjamin
The Media Leader
Panel: Maximum impact: Making media smarter, more effective and more connected
12:25 PM - 1:00 PM
Emily Brotherwood
InfoSum
Aaron Gray
Arla Foods
Harry King
LG Ad Solutions
John Moulding
The Media Leader
Rebecca Burchnall
PHD UK
Lunch & Networking
1:00 PM - 2:00 PM
Session details coming soon…
2:40 PM - 3:00 PM
Jack Benjamin
The Media Leader
Professor Andy Miah Ph.D.
MediaCity Immersive Technologies Innovation Hub, University of Salford
How to make the CFO your best friend and fall in love with your media plan
3:35 PM - 3:55 PM
Panel: Delivering your boardroom promises: Media's role in brand growth and value
3:55 PM - 4:30 PM
Neil Jones
Boots UK
Laura Kell
Havas Media Network UK
Stu Lunn
KINESSO UK&I
James Longhurst
The Media Leader
The Concept Room
Theatre opens at 11am
9:00 AM - 11:00 AM
Welcome to Stage 2
11:00 AM - 11:05 AM
Sam Tidmarsh
Adwanted Events
The Media Leader Podcast LIVE!
11:05 AM - 11:35 AM
Heather Dansie
Newsworks
Peter Field
Mike Follett
Lumen Research
Jack Benjamin
The Media Leader
The story behind Channel 4's big bet on the UK's nations and regions
11:45 AM - 12:00 PM
Mark Watts
Channel 4
Three Future Northern Leaders Manifestos: A vision to support and develop the talent of the future
12:00 PM - 12:15 PM
Francesca Coia
Republic of Media
Ask the experts: The future of AI, search, discovery and channel fragmentation
12:25 PM - 1:00 PM
Dev Gahir
PHD Manchester
Lydia Hinchliff
Journey Further
Lunch & Networking
1:00 PM - 2:00 PM
From data to doorsteps: Why human-led research gives you a better grip on reality
2:00 PM - 2:15 PM
Mark Hadfield
Meet The 85%
Ask the experts: Powering up media with data and insights on real people across the nation
2:15 PM - 2:50 PM
The Media Plan LIVE! Showcase
3:20 PM - 3:50 PM
The Media Plan LIVE! Debate: Finding the best campaign of all time
3:50 PM - 4:30 PM
Jordan Owens
Digital Cinema Media