Driving business growth and value
Access clear, timely and useful strategies that help you win in the fast-changing world of advertising. Set your agenda for growth in a market that can’t help but disrupt itself.
1. Supercharging the northern media market
What sets the Northern media industry apart? How can we build on the unique strengths and approaches that drive business growth and value for clients? What does a successful, profitable media business needs to look like to thrive in the future?
2. AI, search and discovery
Generative AI is changing how people find and consume information and media. We’re searching and discovering in new places, often in platforms, and it is changing the front page of the web.
This creates challenges and opportunities around reaching and engaging audiences, monetising those audiences, measurement, and ultimately business results.
3. What the platforms will do next
Big tech platforms are reshaping their business models. Google is embedding AI into search, Meta plans to automate ad creation by 2026, and TikTok continues to integrate commerce with content. Meanwhile, new regulations have come into force that will impact how the world’s biggest tech companies operate.
4. From cost to investment: How to make the CFO your best friend and fall in love with your media plan
Transform how your organisation views media. Learn how to reframe marketing as a crucial investment, not just an expense, by adopting metrics that showcase tangible business performance.
We'll show you how to articulate advertising's impact in a way that resonates directly with the boardroom, demonstrating its contribution to brand growth and value.
5. Engaging real people across the nation
Media consumption varies dramatically across the UK, yet many businesses still follow a one-size-fits-all approach. 1 in 3 people feel their local area is not represented in advertising at all. We'll find out how big the opportunity is for media strategies that leave no one behind.
6. Super smart, creative and connected media planning
The number of ways to access media continues to grow across places, pages, devices, and platforms. We'll explore the new order of media and how to intelligently and meaningfully connect with audiences for maximum impact.
7. Powering up with data, targeting and measurement
From the possibilities with first- and zero-party data, to contextual advertising, retail media strategies, emerging channels and more.
8. What will tomorrow bring?
How is AI genuinely useful today? What tech can improve workflows, decision-making, and speed up routine tasks? How can we prepare teams for change, without getting distracted by every new tool that launches? What are the technologies you haven't heard about yet? Find out all of this and more.
The Future of Media is the most important time of year where the commercial media industry assembles, get connected and pick up strategies and techniques that make our work impactful, meaningful, and more rewarding.
Don't just take our word for it! Hear from attendees: