Themes: The Big Bang
Exploring the implications as TV becomes increasingly competitive with global tech platforms across data, performance, outcomes measurement and buying experience.
Television is marrying its brand-building superpower with outcomes-driven performance capabilities that are truly competitive with global tech platforms. It is becoming easier to buy. Within the next 12-24 months, we could experience a ‘Big Bang’ moment when it becomes clear how far the advanced TV transformation has come.
Buyers will have access to a medium that offers brand safety, wide reach, high attention, behavioural-based audience segmentation, intent-driven targeting, commerce activations, and instant links to incremental business impacts.
The Future of TV Advertising Global explores the opportunities this presents to media buyers and media owners. We consider the use of AI, and its impact, as part of this cocktail.
Is television about to live its best life? Will premium video increase its share of the digital advertising market? Are we witnessing a generational leap in the efficiency and effectiveness of the world’s No.1 profit-generating medium? Are brand boardrooms going to notice? Most of all, we want to know what advertisers and media agencies can do with an increasingly digital and data-driven TV offer to grow brands and generate profit.
This unrivalled thought-leadership event explores the key opportunities and challenges ahead. As usual, it combines visionary thinking, strategic detail and operational implementation, attracting the global leaders who make things happen.
Brand strategy and creative excellence
This theme will explore how brands can effectively position themselves in a fragmented world. We'll delve into the evolving landscape of storytelling, exploring how to craft compelling narratives for the digital age. We’ll explore the strategies behind some of the world’s leading brands, from the behemoths to the minnows punching well above their weight and dissect what specific qualities are behind their impressive results.
Data, insights, measurement and effectiveness
This theme will explore the power of data and how to leverage it. We'll explore how to measure brand impact, understand how world-leading media and advertising practitioners are approaching measurement and attribution. We’ll also hear how brands can make the most of analytics to improve their understanding of customer behaviour, including how consumers of media interact across channels, and how to use that insight to optimise future campaigns.
Technology and innovation in a changing media landscape
This theme will examine the technologies and innovation changing the media landscape. We’ll explore how media channels are evolving, as well as the new channels forming, and the role that technologies take in re-shaping how media and advertising is planned, traded and measured. This theme caters for those keen to navigate this evolving media world and make the most of the new platforms and technologies at your disposal.
Making the moments with customers matter
This theme will delve into understanding consumer motivations and how to drive behaviour and build lasting customer loyalty. We'll explore the new and exciting experiences that customers love, and how to enhance the journey customers take across the various digital touchpoints a brand owns. This theme will include a deep dive into the role social and video can play in reaching and engaging audiences.
Innovation and growth
This theme will explore the evolving landscape of audio and entertainment. We'll delve into new and innovative ways to engage audiences, examining brand-media owner collaborations, and the latest marketing strategies audio businesses are developing such as video content to drive brand awareness. We'll also discuss the latest advancements in audio technology, including the future of radio, the rise of podcasting, the evolution of music streaming, and the growing impact of voice technology. Furthermore, we'll explore the potential of emerging technologies, including AI, VR/AR, and more
Plan and prove
This theme will focus on the critical aspects of planning and proving the effectiveness of audio and entertainment campaigns. We'll explore key lessons learned in demonstrating the effectiveness of advertising and discuss strategies for increasing spend. We'll also examine how to effectively integrate different channels into a holistic media strategy, ensuring it plays a crucial role in achieving overall campaign objectives. Finally, we'll investigate the increasing role different channels can play as performance mediums, in particular exploring how to leverage audio and entertainment to drive measurable business outcomes.
Connection and experience
This theme will discuss how brands can leverage entertainment channels to connect with audiences. We'll discuss the creation of immersive brand experiences, from virtual worlds and AR experiences to engaging IRL events and OOH. We'll also explore the growing opportunities within the audio and entertainment landscape, from in-game advertising and sponsorships to building authentic connections with gaming communities. Finally, we'll examine strategies for building fan engagement and loyalty, driving meaningful interactions with audiences, and fostering long-term relationships.