Agenda day 2: The Future of TV Advertising Global 2026

Battlebridge

Masterclass:

Streaming's Next Top Model: How maturing streamers’ adoption of Ad Tiers is bringing advertisers back into the fold.

10:00 AM - 10:50 AM

Hall One

Driving powerful effects:

9:10 AM - 9:15 AM

Advertising investment in 2025 – forecast for 2026 and trends to look out for

9:15 AM - 9:35 AM

How Collaborative Intelligence Will Shape The Future of TV

9:35 AM - 9:55 AM

Hooked, then ghosted: The era of the one-night-stand brand

9:55 AM - 10:15 AM

Panel: The great debate – effectiveness versus cost!

10:15 AM - 11:00 AM

Coffee & Networking

11:00 AM - 11:30 AM

Total TV and beyond:

What North American streaming trends reveal about the future of global TV advertising

11:30 AM - 11:50 AM

SVOD and broadcaster coopetition – the implications for content

11:50 AM - 12:00 PM

A critical perspective on AI in the adtech ecosystem

12:05 PM - 12:25 PM

Panel: Moving the needle for media buyers

12:25 PM - 1:00 PM

1:00 PM - 2:00 PM

'TV' on YouTube:

How Barb reports TV viewing to 200 top YouTube channels, and what it shows us

2:00 PM - 2:15 PM

The broadcaster's YouTube dilemma

2:15 PM - 2:30 PM

Is YouTube TV, and how should television approach YouTube?

2:30 PM - 2:50 PM

3:00 PM - 3:10 PM

Hall Two

TV as a performance powerhouse:

How radical collaboration in TV nails the SMB opportunity

11:30 AM - 11:50 AM

What FELT brands and buyers want

11:50 AM - 12:10 PM

The Future of TV Advertising: Now playing in the US

12:10 PM - 12:30 PM

Panel: Making AI work for TV

12:30 PM - 1:00 PM

1:00 PM - 2:00 PM

The Future of Video:

2:00 PM - 2:10 PM

The state of video: Understanding the mobile, social and cross-channel video landscape

2:10 PM - 2:25 PM

5 tips for building a video strategy that demands attention

2:25 PM - 2:40 PM

The Economist Insider: Insights from the launch of our new premium video product

2:40 PM - 2:50 PM

Why video is at the heart of the Sun's content strategy

2:50 PM - 3:00 PM

Networking break

3:00 PM - 3:30 PM

Is video becoming the new search?

3:30 PM - 3:45 PM

3 ways social platforms changed this year - and how to adapt

3:45 PM - 4:00 PM

Panel: Media plans in 2030: When every channel is AV

4:00 PM - 4:30 PM