-

11.20-11.35 (15 mins)
Creativity and media: Is measurement a help or a hindrance?
There’s a prevailing sentiment in the industry that measurement is often at odds with creativity. So, is it really the foe of creativity or is it something that can help to unlock it? In this session, we'll delve into the reality and the factors needed to truly support creativity in media.
Speakers: Monica Majumdar, Head of Strategy, Wavemaker; Dom Charles, Head of Audience Intelligence & Marketing Science, Wavemaker

-

1135-1150 (15 mins)
Cross media audience measurement as a foundation for media effectiveness at Boots
The fragmented media landscape challenges advertisers' ability to determine where ad budgets are spent most effectively. AudienceProject’s platform allows advertisers to measure their campaigns across the open web, social media, online video, CTV and linear TV, and is increasingly being used by media and effectiveness leaders to address this problem. Join a conversation between Martyn Bentley, Commercial Director, UK at AudienceProject and Peter Grant, Head of Media Effectiveness at Boots UK, and learn how cross-media audience measurement is a key pillar of Boots’ quest for more effective media.
Speakers: Martyn Bentley, Managing Director, AudienceProject; Peter Grant, Head of Media Effectiveness, Boots

-