As Head of Audience Intelligence & Marketing Science, Dom is responsible for leading the agency’s data and technology proposition, supporting our clients to maximise the value of their data in media activation, and building the case for advertising investment through proving the payback to the business.

Dom joined Wavemaker UK (or at the time MEC) back in 2007 in the direct response planning team. Over his time at the agency, he has worked in a variety of roles, but now, he leads the Audience Intelligence and Marketing Science team, which brings together data and technology specialisms across audience insight, marketing effectiveness, data strategy and technology solutions.

Dom also leads Wavemaker UK’s sustainable effectiveness approach – Eco-Effectiveness – which has been recognised in the industry as a market leading approach to sustainable media planning.