In this session, we will explore: Will advertising continue to be a compelling strategy for most media businesses? Where will we see focus for diversification, e.g. direct revenue streams, commerce, events? How will media business capitalise on growth areas for ad spend? How are media businesses embracing advanced data and analytics, and what opportunities will AI, ML and quantum computing bring to the media experience? How are media businesses carving out a new relationship with the consumer where privacy is a right? How are media businesses providing new value to advertisers?