In this session, top media heads from leading brands will explore opportunities for the media industry to meet the future requirements of advertisers. We will hear about the need to upskill and develop talent, including how advertisers are building out their expertise in media planning and buying strategy. We’ll also explore the need for transparency in the supply chain and agency contracts, support and opportunities post-ad signal loss and improving support in measurement, whether media owners should offer more flexible and agile buying options, new technologies and emerging platforms, and ad growth areas (CTV, retail media, etc.), including if and where media budgets will shift from.