Full Name
Paul Evans
Job Title
Founder
Company
Sixty Forty
Speaker Bio
Paul is an experienced, international marketing and media specialist, having undertaken senior client-side leadership roles at AB-InBev, Kimberly-Clark, and Xbox.
As Global Head of Media – overseeing $1bn in media investment - Paul created Vodafone’s operating principles as a strategy for growth, defined and consolidated its media technology partnerships, established brand safety and verification standards, and was the architect behind their approach to inhousing all search, social and programmatic activity across its markets.
Paul’s experience is further strengthened by his time agency-side at Mindshare in China, driving strategy, partnerships, and innovation at Nike, and then to Havas Media in Dubai, where he led the global relationship with Emirates Airlines.
He presently works as an independent consultant CMO to Ad Tech, Data and Media businesses, specialising in growth and category strategies, go-to-market value propositions and marketing. He also advises a number of early stage start ups.
Paul continues to be a passionate supporter of the marketing industry, having spent many years as an active member of the WFA and ISBA advertiser bodies. Outside of work, he is a runner and indoor climber, and lives with his wife and 8 year old son in SW London.
As Global Head of Media – overseeing $1bn in media investment - Paul created Vodafone’s operating principles as a strategy for growth, defined and consolidated its media technology partnerships, established brand safety and verification standards, and was the architect behind their approach to inhousing all search, social and programmatic activity across its markets.
Paul’s experience is further strengthened by his time agency-side at Mindshare in China, driving strategy, partnerships, and innovation at Nike, and then to Havas Media in Dubai, where he led the global relationship with Emirates Airlines.
He presently works as an independent consultant CMO to Ad Tech, Data and Media businesses, specialising in growth and category strategies, go-to-market value propositions and marketing. He also advises a number of early stage start ups.
Paul continues to be a passionate supporter of the marketing industry, having spent many years as an active member of the WFA and ISBA advertiser bodies. Outside of work, he is a runner and indoor climber, and lives with his wife and 8 year old son in SW London.
Speaking At
