Name
Is it effective to buy audience segments?
Date & Time
Wednesday, October 11, 2023, 12:00 PM - 12:15 PM
Speakers
Description
In this case study, we’ll explore how effective it is for advertisers to buy targeted audience segments, and whether it is more or less effective in delivering against different KPIs than buying for mass reach. We’ll hear how cost effective buying targeted advertising is, including contextual, behaviour-based, and people-based. We’ll explore where audiences are today, and the targeting opportunities.
Location Name
The Gracechurch
Full Address
Convene
22 Bishopsgate
London EC2N 4BQ
United Kingdom
22 Bishopsgate
London EC2N 4BQ
United Kingdom