Eleanor is Head of Data and Measurement at GroupM Nexus. Eleanor builds and leads the strategic roadmap for data solutions globally and drives innovation in the use of measurement across the addressable TV landscape.
Eleanor is a media analytics professional with wide ranging-experience across broadcast and digital channels. Prior to joining GroupM Nexus, Eleanor held international roles at Global Media and BBC Studios where she was responsible for developing commercial data products and strategies for TV, audio, out of home, digital and social platforms.