The media landscape is going through a technological revolution, led by increased digitalisation and the rapid emergence of AI. This innovation is allowing the media industry to push boundaries with both content and advertising services. Creating unique new audience engagement, customised user journeys and new ways of creating content. AI is, and will continue to, provide improved ways for publishers to connect with audiences and advertisers. Whilst we must embrace technological advances, it's also essential as we continue to look forward to retain the humanity at the heart of media. As the landscape becomes increasingly artificial, people are the superpower that will set the sector apart – in the coming times human connection will become more valuable than ever. In this session we will explore ideas, insight and wisdom on how to maximise media’s human core, hearing from a range of experts offering inspiration and advice to help ensure people are the power that supercharges a bright media future.