Whether he’s introducing the world to brand new music on his multiple industry award-winning show on Kerrang! Radio; playing all-time classics on his ever-popular weekend evening show on Mellow Magic; or enthusing about his love for musicals on his breakfast show on Magic At The Musicals – Alex’s authentic passion and infectious personality makes him one of the UK’s most trusted personalities. Plus, as the Head Of Creative Strategy at Bauer Media, he leads a team of senior creatives to create market-beating, content partnerships for Bauer’s biggest clients. Leading with human insight and drawing on the vast individual experience within the team, the team create campaigns that consistently engage and connect with the audience, on a fundamental level and drive results.