Alex Segal was appointed InterTalent’s Managing Director in November 2020 after 8 years at the talent agency, making him the youngest managing director in the company’s 30+ year history. He continues to represent clients like Ross Kemp and Steven Bartlett, whilst also overseeing the agency’s day-to-day operations, creative vision and acquisitions & partnerships. In this session, Alex will uncover his top three talent tactics for brands looking to supercharge their media campaigns with celebrity talent. We’ll also hear the inside story behind how InterTalent develops talent to reach the top rungs of the entertainment ladder, and why celebrities will forever be intwined with the media world in which we operate.