Yogi Patel, as the Managing Partner of LEAD Talent, leads a distinguished talent consultancy for the Media Industry. His extensive career spans the breadth of the media landscape, encompassing PR, Events, Brand Activations, and Paid Media. Formerly a celebrity agent, Yogi has worked with renowned figures such as Cher, Elle Macpherson, and Akala.

Utilising his experience in talent management, Yogi now assists brands and agencies in building best-in-class teams across the media and creative sectors and has worked alongside industry giants such as NBCUniversal, Meta, EPIC Games, and HSBC.