Over the last 10 years Rich has built up a broad range of experience and knowledge that has served as the perfect mix to tackle the challenges thrown at the industry by the merging worlds of traditional TV and digital. Starting as TV planner/buyer at Publicis, then shifting these disciplines to digital, he formed fundamentals that allowed him to excel in his move to Sky Media. Whilst at Sky working across video on demand and digital propositions, Rich was pivotal in establishing products such as Sky Advance using Sky's TV panel data to activate campaigns via programmatic. Prior to joining Vevo, Rich moved into the AV Product Partner role at Dentsu bringing to life TV data propositions, workflows and activation strategy to help navigate the opportunities around CTV and the addressable TV market at large. As Advanced TV Director at Vevo UK & Int, he is bringing all this knowledge together to establish how Vevo's huge scale and growing pool of TV inventory can complement broadcast campaigns and bring further opportunities to find harder to reach audiences around relevant, premium, production quality content on the biggest screen in the house.