Name
Choose wisely: In a world of video, does the quality of content make a difference for advertisers?
Date & Time
Thursday, October 12, 2023, 10:00 AM - 10:15 AM
Speakers
nathalie curtis-lethbridge, Atonik Digital
Richard Brant, Vevo
David Amodio, Channel 4
Katie Hartley, Dentsu Data Labs
nathalie curtis-lethbridge Richard Brant David Amodio Katie Hartley
Description

Broadcasters and premium publishers are now entering the platform playground at scale, but what does this new wave of content mean for advertisers? Channel 4 and Vevo have joined forces in a ground-breaking study with insight partner Flood, to explore the subject. Join a discussion about how premium should be defined, and the impact it has for consumers and advertisers.

Location Name
Moorgate
Full Address
Convene
22 Bishopsgate
London EC2N 4BQ
United Kingdom