David leads Channel 4’s commercial innovation strategy across its core advertising business. He also manages its commercial social arm which delivers branded entertainment and advertising solutions across C4’s social channels. Previously he ran 4Sales creative strategy working with brands to deliver award winning work and spent 9yrs running C4’s digital sales team delivering growth across C4’s streaming business.

During his time at C4 he has developed a number of leading ad products including Europe’s first broadcaster programmatic platform; C4’s Advanced Data Suite and C4’s ad innovation suite which offers advertisers the opportunity to personalise campaigns and deliver data led creative.

Prior to life a C4, David led the sales operation for Campaign and Mediaweek within Haymarket Media Group.