AGENDA

Opening Credits9:00 AM - 9:05 AM
Mobilise the revolution: The number one thing that will ignite audio on the media plan9:05 AM - 9:20 AM
How is the digital revolution enhancing confidence in audio planning?9:20 AM - 9:40 AM
Brand safety considerations for digital audio - from content to technology9:40 AM - 9:55 AM
Using audio to achieve brand and performance objectives in the same campaign9:55 AM - 10:10 AM
Panel: How are today’s buyers really thinking about audio?10:10 AM - 10:40 AM
COFFEE BREAK10:45 AM - 11:15 AM
The future of Spotify: Rising to the 20% challenge11:15 AM - 11:30 AM
Will cross-media measurement be a silver bullet for increasing audio spend in the Netherlands?11:30 AM - 11:45 AM
Preserving legacy and preparing for change: An Ipsos view on audio measurement 11:45 AM - 12:00 PM
The impact of word-count on audio ad effectiveness12:00 PM - 12:15 PM
Cancer Research UK: A connected, hyperlocalised approach to media12:15 PM - 12:30 PM
Panel: Paving the path forward for audio measurement: What steps must we take?12:30 PM - 1:00 PM
LUNCH BREAK1:00 PM - 2:00 PM
Securing radio accessibility in a tech-filled future2:00 PM - 2:15 PM
Less is more: The new strategy of NRJ Group in France2:15 PM - 2:25 PM
Skyrock Radio (France): Why independence matters2:25 PM - 2:40 PM
Audio’s role in Swedish cross media measurement2:40 PM - 2:55 PM
The great debate: The number one thing that will ignite audio on the media plan2:55 PM - 3:40 PM
Closing Remarks3:40 PM - 3:45 PM
Networking Drinks3:45 PM - 6:00 PM