Once widely recognised as one of the most fun industries to work in, does media and advertising still have that allure and what else could be done to improve workplace culture? From workplace culture, to harnessing talent, the evolution of hybrid working, and of course the role of humans vs robots in an AI world – what does the future of the work within media look like, and who better to ask than the Future 100? In this session we will discuss:

• The value of training and what good training looks like in 2025
• AI as a tool, not a replacement – how AI and other technology provide the perfect platform to upskill the workforce of tomorrow
• Real-life examples of how leaning into DE&I has had a positive business impact and what else could be done
• What would the Future 100 like the leaders of today to focus on to make sure we have a thriving media industry in five years?